Immigrants who don't speak English or French cannot donate blood or register as stem cell and bone marrow donors in Canada.
After running a program to attract donors from ethnic communities, the Canadian Blood Services then tells the donors that Canadian health regulations only allow those who speak one of the official languages to register.
Sure the mandatory donor forms have difficult questions on it, but couldn't they just translate them? What about hiring a translator?
Without donors, patients who have leukemia or other serious diseases may die.
Perhaps, the marketing team forgot to talk to the service team?