How much does your nonprofit spend on marketing each year? How much time does your organization's board spend focusing on how it communicates its vision to the public? How much importance do you personally place on branding?
Here at Asian American Giving, we believe marketing and branding are areas where nearly all nonprofits could improve. As a result, we've decided to prepare three posts on communicating with your donors.
For our first post, we point you to John Moore at Brand Autopsy who posted four illustrations from the ZAG website that offer a concise explanation of the difference between marketing, advertising, public relations and branding.
- Don Wong, Jr
Photo courtesy of Sukanto Debnath
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