Catchy ad for concert to support Bangladeshi group

Nonprofits are always inventing new ways to unite volunteers and their communities.  Galas, special events, receptions, dinners, gatherings - these all generally serve three purposes: (1) raise funds to support certain programs or projects; (2) cultivate new audiences and supporters; and (3) deepen the ties of their current volunteers and donors to the organization's purpose. 

There are many ways to measure the success of these events.  Many nonprofits start by asking for the goal and purpose of holding the event.  This then helps them justify the amount of hours and funds invested in these events.  In other words, (1) how many new people did you introduce to your organization; (2) how much did you raise now and/or believe you will in the future based on the feedback from the event, and (3) did you properly steward your present donor and volunteer base- that is, are they proud to be part of your organization.

Drishtipat, an all volunteer U.S. based nonprofit organization, is kicking off their 2008 annual fundraising campaign with a three-country concert tour featuring Arnob.  The funds raised will be used to support the organization's core programs, including investments in local social entrepreneurs who are finding innovative ways to tackle the issues of poverty and economic injustice in Bangladesh. 

Good music, enjoying the company of friends, and knowing that the $25 you spend on the tickets will support a worthwhile cause - it all seems like an easy way to spend an evening.  I listened to several of their songs and since I am not much of a music critic, I am sharing with you the description from their blog:

"If you have been residing in Bangladesh, you know how Arnob has brought in a remarkable change in Bangladeshi music scene.    Arnob’s music is fresh, energizing and most importantly he truly experiments with different genre and has ushered in a touch of world music with Bangla tunes which helps people from any nationality connect with his music.   Those who are away from Bangladesh but are in touch with contemporary Bangladeshi music scene are aware of this.  Those who aren’t, well, its never too late.  For all of the groups above and for people who are interested in Bangladesh, there is a chance coming your way in two weeks.  Please DON’T MISS IT!!   There is something for everyone.  His contemporary hits will please the young music fans,  his Rabindra Sangeets and folk songs will please the traditionalists. Arnob is now touring with his spectacular band for Drishtipat in USA, UK and Canada.  Along with an array of local talents,  Arnob promises spectacular performance." 

If you are intrigued like I was, you can purchase your tickets here.  It is always interesting to learn why stars and singers chose to support certain causes and issues.  $25 to hear this particular story seems like a fair price to pay - if I can learn Bangla between now and Oct. 25.  Yes, and please play the clip - it's very catchy indeed!